Jaguar XE Retailer Tour

  • Mini reveal at each Retailer
  • Car displayed on a purpose built feature plinth
  • Over 100 guests per event
  • Over 400 confirmed orders as a direct result of the tour

The team was tasked with showcasing the Jaguar XE at 92 Retailers across the UK for three simultaneous months.

We planned six individual regional tours, each consisting of two trained Brand Ambassadors (event staff) and one support crew (to assist with builds). Each team had a purpose built tour kit consisting of an LED plinth, a plasma screen running the latest launch videos, a Meridian sound system to showcase the speakers in the XE and event collateral to support the tour.