HIBERNOT Snow Day

  • 2000 tonnes of snow made in seven days
  • The warmest January for several years
  • 100 branded snow-rings for tobogganing
  • 3000 marshmallows toasted over the fire-pit

The brief was to create a one-off WOW event that would attract wide media coverage whilst supporting Land Rover’s campaign to ‘get outdoors with the family and have fun’. The solution was to create a real snow slope for sledging…in London…in mid-January!

They said it couldn’t be done – we said “we’ll do it!”