Small is Smart!

Even though The Event Business has been doing great brand, incentive and experiential work for fantastic clients for getting on 15 years, every now and then we need to remind ourselves that small is good and boutique is best! For some experiential agencies, being small is simply the first step on the road to becoming a big agency. In our case, we made a commitment to a better, "niche" model.

The Event Business model is to work with fewer clients, build deeper relationships and bring a genuinely committed focus to their indoor and outdoor events. Whilst larger agencies are continually striving to appear lean and cost-effective our "Banbury Boutique" set-up means that we are not sitting on a broader revenue agenda with massive targets just to survive.

Freed from the burden of huge overheads and corporate politics, we can focus on effective solutions for our clients, giving them a greater return on their investment or to put it bluntly, more bang for their buck!

Our approach to a brief is one of collaboration. We start by ascertaining what a client needs, not telling them what they need. We aren't shy in our honesty, but we also respect the fact that our clients know their own business better than we ever could and that their insights will help us to find the best approach to their brand promotion, stakeholder communications, staff motivation - whatever the objectives of their particular brief.

Another benefit of the ‘smaller is smarter’ model is that the front line really are on the front line and so any feedback from a project gets channeled directly through the decision makers into the next job we do. Being smaller makes us agile and therefore able to adapt quickly to client's needs.

When David and I formed The Event Business it was to a great extent to throw off the restrictions that the big agency model put on our experiential and creative ambition. By remaining small and independent we ensure that the commitment we make our clients can always be fulfilled.